Gurgle launches Baby on Board campaign!

gurgle.com helps mums-to-be

Gurgle has launched a major new campaign to encourage women to be less shy about asking for a seat when commuting during pregnancy. The Baby on Board campaign gives gurgle branded "baby on board" badges to mums-to-be, so they can draw fellow commuters attention to the fact that they are pregnant.

gurgle.com in the news

The campaign has been hugely well-received by the press including the BBC, GMTV, London Tonight, BBC Radio, The Daily mail, The Sun, The Telegraph, bbc.co.uk!! It's also one of the BBC's most clicked on articles which we hope means that public transport users will take notice of who is around them during the daily commute and offer their seats to pregnant women!

I'm not fat - i'm pregnant!

We know that lots of commuters are scared to offer a pregnant women a seat in case, gulp, she turns out not to be pregnant, resulting in a awkward embarrassing situation, often with a tube full of silent commuters all listening in! However, gurgle is encouraging all public transport users to be aware of those around you in case they may need your seat more than you. For pregnant women, wearing a Baby on Board badge is a clear indication telling fellow passengers 'I am pregnant!'.

gurgle poll

We polled over 1,000 gurgle members and found that the symptoms of ladies in the third trimester of their pregnancy are often overlooked by fellow commuters.

42% of ladies experienced discomfort from swollen feet, and 30% suffered from extreme morning sickness. 54% said that fatigue was the most common ailment affecting pregnant women.

With these symptoms making standing during a long commute uncomfortable, gurgle wants other commuters to get up and give pregnant women their seats.

Wear your badge with pride

You can pick up your free "baby on board" badge from the Mothercare flagship store on Oxford Street, to help all the other commuters understand that you're not fat, you're just pregnant!

Gurgle was recently interviewed about their plight to urge more commuters to offer pregnant women their seats; this was reported in the Daily Mail, which quoted our very own gurgle editor Nifa McLaughlin who said that "It is ridiculous that the health of young mums is being put at risk because of embarrassment. We've all been in that awkward situation, but we would encourage commuters to swallow their pride and offer their seats. It is worth risking a red face if it ensures that a pregnant woman is able to complete a crowded rushhour journey safely.'

For more information or for interviews please contact Laura at Diffusion PR - 0207 025 1506

Photo credit: Real Smiley

Last Modified: 07/06/2010

Comments

By tara_b92 1 years ago

What are you suppose to do if you don't live in london and want a badge?

By sozzy125 1 years ago

I work in London and have a baby on board badge which you can get free from Transport for London. I am also looking very pregnant now, but it is hit and miss whether I get a seat on the tube - some people are lovely, most don't look up from their paper or ipod so they don't see me and other people who can't have avoided seeing me just ignore me. Its horrible when I (frequently) have to stand as the tube is really croweded and squashed and is and very hot at this time of year. I agree that the badges should be available in places other than London, as we already have the tfl ones.

By boranpolska 1 years ago

Had my first child while working in London and commuted from St Albans on the train. The only time someone gave me a seat was after I had just fainted and that was after my husband asked them to move - people can be very unkind and thoughtless

By louisebeth 1 years ago

I would like to know that too. I dont live in London, i live in a busy holdiday resort (Weymouth, Dorset) it is hard to get a seat on our buses and i have no other means of transport. I would like to know how i can get one of these badges (or similar), so i can get a seat without making a big fuss.