Friday, 04 April 2014
Is this the collaboration of the season?
This spring Mothercare and iCandy are pooling their style cred and expertise to deliver something extra special on the high street. So, if you are in the market for a new pushchair, then head to Mothercare and check out iCandy's fruitiest little numbers: the Apple and the Peach.
For mums and dads who are able to wait until early summer, Mothercare is super-excited to announce the much-anticipated arrival of iCandy's gorgeous Raspberry. The new pushchair will be available in a choice of lip-puckering shades, all guaranteed to have you drooling.
Mary Love, global product director of Mothercare, said: "We are delighted to be working with iCandy. We know that our customers want a wide range of products to choose from and iCandy's innovative and stylish pushchairs are a welcome addition to our stores."
Martin Boyle, managing director of iCandy, said: "Everything we do is highly personal which is why we've chosen to work with Mothercare. We want to sell our products through skilled retailers who share our passion to connect with parents in an authentic way, and essentially ensure they get the ultimate pushchair for their baby."
The iCandy range will be available in 42 Mothercare stores across the UK from May this year.