Monday, 23 December 2013
Bugaboo and Diesel join creative forces
Baby brand Bugaboo and lifestyle brand Diesel have announced a three year collaboration that will see the creation of three different travel system collections. The first one is expected to hit the market in autumn 2014.
Founder of Diesel, Renzo Rosso, says "Diesel is known for its alternative mindset and philosophy: creativity, innovation, unpredictability. We like to apply our lifestyle approach to an array of different products."
Max Barenbrug, Chief Design Officer and founder of Bugaboo, said: "We're very proud of this new collaboration, Diesel is such an authentic innovative brand. Their inspiring inventiveness and rebellious spirit will certainly give our designs a truly unexpected edge and we look forward to launching our first collection together."