Celebs back choking campaign

Celebs back choking awareness campaign

Would you know how to help your baby if he started to choke? A new TV advert from St John Ambulance offers the tips you need

 2127

A new animated St John Ambulance advert – featuring characters voiced by David Walliams, David Mitchell, Johnny Vegas, and Sir John Hurt – demonstrates how to save a choking baby.

St John Ambulance has revealed today that four-fifths of parents (79%) wouldn't know the correct technique for saving their baby from choking despite it being a major fear (58%) and 40% having witnessed it.

The advert will be shown on television over the next three months and St John Ambulance is asking people to share the film online widely with their friends and family so that as many people as possible can learn to save a life.

In addition to the film, St John Ambulance has released new resources on its website.

RELATED ARTICLES

Related Articles

What parental advice works for you?
Parenting
What parental advice works for you?
What parental advice works for you? There's a fine line between helpful advice...
Tips to help stop infection spreading
Baby & Toddler Health
Tips to help stop infection spreading
Tips to help stop infection spreading Milton share their top tips to help you...
Changes to newborn heel-prick test
Baby & Toddler Health
Changes to newborn heel-prick test
Changes to newborn heel-prick test Your newborn's heel is pricked and the blood...

12-ways-to-prepare-for-baby-s-first-christmasBaby

12 ways to prepare for baby's first Christmas

It's brilliant having tots at this time of year.
sam-faiers-it-s-important-for-us-to-be-at-home-for-our-baby-s-first-christmasCelebrity mums & dads

Sam Faiers | "Giving birth was magical"

Our interview with the star of The Mummy Diaries, Sam Faiers.
20-discount-at-the-bright-companyFashion

20% discount at The Bright Company

Exclusive reader offer discount for The Bright Company
win-a-white-company-noah-s-ark-cot-bed-quilt-with-metaniumWin

Win a White Company Noah’s Ark Cot Bed Quilt with Metanium!

Metanium has three White Company Noah's Ark Cot Bed Quilts (RRP £85) to give away.
win-one-of-four-fisher-price-toy-bundles-worth-over-250-eachWin

Win one of four Fisher-Price toy bundles worth over £260 each

Enter now for your chance to win all of these toys.
win-one-of-three-super-yummies-discovery-packsWin

Win one of three Super Yummies Discovery Packs!

We’ve got three exciting Super Yummies Discovery Packs up for grabs.