Celebs back choking awareness campaign
Would you know how to help your baby if he started to choke? A new TV advert from St John Ambulance offers the tips you need
A new animated St John Ambulance advert – featuring characters voiced by David Walliams, David Mitchell, Johnny Vegas, and Sir John Hurt – demonstrates how to save a choking baby.
St John Ambulance has revealed today that four-fifths of parents (79%) wouldn't know the correct technique for saving their baby from choking despite it being a major fear (58%) and 40% having witnessed it.
The advert will be shown on television over the next three months and St John Ambulance is asking people to share the film online widely with their friends and family so that as many people as possible can learn to save a life.
In addition to the film, St John Ambulance has released new resources on its website.