Tuesday, 23 February 2016
First look: Julien Macdonald's new collection for Mothercare
Get a proper peek at the new Smile by Julien Macdonald newborn collection
So you’ve heard the hot news, swooned over the pics of the adorable mini-models at London Fashion Week, now hands–up who wants a proper peek at the clothes? You do? Well, here’s a first look at ‘Smile by Julien Macdonald’, super star designer Julien Macdonald’s exclusive new collection for Mothercare.
Designed for Mothercare's youngest customers, aged 0-2, Smile by Julien Macdonald will be will be available in 70 Mothercare stores nationwide and on mothercare.com from 20th April. Chatting backstage at the show, Julien exclusively revealed to Gurgle that he reached out to Mothercare after being inspired by hanging out with his godchildren. ‘I really wanted to make some affordable fashionable children’s clothes. So I approached Mothercare and said “Let’s make it fun, fashionable and accessible!”
Of course, this isn’t Julien’s first foray into childrenswear. He recently created an exquisite dress for A-list toddler North West. For the inside scoop on that, as well as an exclusive interview with the designer himself about the collection, check out the May issue of Gurgle magazine, on sale 5 April.