Wednesday, 15 May 2013
Would you exchange ready-meals for fresh unprocessed food for a week?
New research from Tefal, to launch the first ever 'Fresh Week' 13-19th May, shows that recent food scandals and much publicised research into the health risks associated with processed meat have had a positive effect on the nation’s eating habits. Tefal have launched the initiative to encourage families in Britain to exchange convenience and ready-made meals for fresh unprocessed food for a week. Think you can? We understand that it's sometimes hard to prepare fresh and interesting food with a housefull of hungry children (yep, ever hungry..)
Actress and mother Fay Ripley is supporting 'Fresh Week' in her new role as a Tefal ambassador. Fay says,
“With stories in the news about hidden ingredients and high salt or sugar content in processed foods, it’s no wonder as parents we worry about what our families are eating. 'Fresh Week' is about finding easy ways to get more fresh fruit and vegetables into mealtimes and knowing what we’re putting on the table.”
Don't forget- you don't need the excuse of 'Fresh Week' to do this challenge- see if you could pick a week and do this at anytime...