Thursday, 31 October 2013
Children design graphic tees for Marni
Italian fashion house Marni are famed for their own brand of wearable eccentricity, and count gorgeous celebrity mums Jessica Alba and Miranda Kerr among their famous fans. But this season, their design collaborators are children in communities as far flung as Bogotá, Nairobi and Tokyo.
For the 'Children's Imaginary World' collection, the budding artists from underprivileged communities were asked to draw stories from the theme 'Nature in my country'. The three winning designs: a lion surrounded by red dots, a field of flowers and a two girls playing outside, have been translated into striking jersey t-shirts, on sale now for £100 each. All proceeds raised will go to help small, local children's organisations, like schools and hospitals all over the world that encourage children to learn and create.
'The project is very dear to me,' says Carolina Castiglioni, Marni's director of special projects. 'It gives us the possibility to combine Marni's playful attitude with the incredible imagination of children.' 2013 is the collaboration's eighth year, after it started life as a collection of Christmas cards. 'Since the very first edition we were amazed by the creativity of the children and we just fell in love with their drawings,' says Carolina. 'It's a privilege to integrate their vision into the Marni world and help support the educational development of children from different parts of the world.'
The t-shirts will be available from November to purchase at marni.com or from their Sloane Street Boutique.
The t-shirts may not be available depending on stock levels.