One in three children don’t own a book
According to research recently conducted by the National Literacy Trust, one in three British children don’t own a book of their own. Which is why the Early Learning Centre have decided to launch the Great Book Exchange.
Although many children don’t own any books, many families in the UK have a collection of much loved and much read books at home that their children have outgrown. So Early Learning Centre has launched The Great Book Exchange to encourage parents to bring the books their children have outgrown into their local ELC stores. These books will then be redistributed to local children and charities who need them.
In return parents will be able buy new books for their children with a 50% discount voucher so their children will be able to benefit as much from The Great Book Exchange as the local children’s causes that will receive the donated books.
Nicki Tracey, Head of Brand Communications at Early Learning Centre said, "Reading to children is the most amazing gift and anyone can do it! Reading boosts children's development, teaches them new words and helps them discover and learn about the world. I love reading bedtime stories to my two children, it's the best time of the day as they snuggle up, feel calm and safe and I know I'm giving them a love of words and stories which will give them a head start at school and stay with them for life.”
Jonathan Douglas, Director of the National Literacy Trust added, “Our recent research highlighted that one in three children do not own a book of their own. Initiatives like The Great Book Exchange are essential to improve access to books and encourage children to read for pleasure.”
Would you like to get involved in the Great Book Exchange? Well here’s how, in four easy steps:
1. Go to a participating ELC or Mothercare with an ELC shop-in-shop.
2. Bring in up to ten of your children’s old books.
3. Receive a 50% discount voucher to spend on books in store.
4. Go home happy with the knowledge that your old books are going to children who need them.
Do you read to your children? When did you start reading to them? We’d love to hear your stories about reading in our chat forum.
Last Modified:
Mothercare
ELC
