Keep baby close with AmaWrap

Amawrap

This is a promotional feature

We have all been there. Out and about with your baby in the pram, getting jostled about, maybe not being able to get on a bus or up an escalator.

This is why so many parents now choose to carry their child close to them, in their AmaWrap. The luxurious 100% cotton sling wraps around baby and you like a second skin - keeping baby safe, comforted and close to you. Suitable from newborn, there are many benefits to mum and baby beyond the simple convenience aspect: the wrap enables direct skin-to-skin contact. This means that baby is able to lay his head on your chest when tired, and is soothed feeling your breathing and heartbeat – like he was used to in the womb.

Amawrap

Research has shown that in premature babies, skin-to-skin contact can regulate baby's heartbeat and temperature much quicker than babies who were unable to have the same contact. Research also shows that this initial contact benefits baby far beyond infancy, one example being better hormonal responses to stress years later. That's what you call giving your baby the best start in life!

The wrap ensures that the baby is perfectly positioned as it provides support for baby from the head down to the back of the knees, rather than simply supporting his back and bottom like some high street carriers! It also helps colic and reflux babies.

For the parent, the contact helps with lactation and reduces the likelihood of postnatal depression. It helps new mums "state of mind" at a hormonal time. It is also ideal for discreet breastfeeding on the go! The weight of the baby is distributed equally over your entire back and torso, which makes it the most comfortable type of carrier, its easy to tie using the online tutorials, and baby can be popped in and out with minimal fuss.

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