New book aims to help eczema sufferers

New book aims to help eczema sufferers Eczema-book-280

As many as 1 in 5 children and 1 in 12 adults suffer from eczema in the UK. Following a regular skincare routine can help keep the condition at bay.

With this in mind, AVEENO® has teamed up with popular children's author Penelope Harper to create a series of three books that follow the adventures of Ellie and her pet gecko Eddie who emphasis the importance of a skincare routine.

As part of the launch, AVEENO® has carried out research looking into the key issues parents' encounter, when trying to treat their child's irritable skin. The findings cover the importance of sticking to a skincare routine, the difficulties faced around the management of the condition and how informed and supported mums feel.

Some of the key findings from AVEENO®'s research includes:

• Just over 2 in 5 (43%) mums agree that their child finds it hard to understand why they need to apply cream every day

• Nearly half (47%) of mums agree that their child does not enjoy their emollient routine

• And 45% of mums stated that their child doesn't like using creams or lotions

The book helps to establish typical triggers that cause children's skin to flare up. It also offers simple ways to alleviate eczema and sensitive skin by introducing a daily routine of applying an emollient cream.

The Dry- Ventures of Ellie & Eddie... Bye Bye Dry Skin is available to download now from AVEENO®'s website

RELATED ARTICLES

Related Articles

Does trying for a baby kill a sex drive?
Trying to conceive
Does trying for a baby kill a sex drive?
Does trying for a baby kill a sex drive? Nearly half (40%) of people who...
Is your child addicted to sugar?
Baby & Toddler Health
Is your child addicted to sugar?
Is your child addicted to sugar? Allowing a treat here and there surely cannot...
Hotel staff reveal odd parent requests
Travel
Hotel staff reveal odd parent requests
Hotel staff reveal oddest requests from parents Do you have soft play in the...

email block

what-is-dyspraxia-and-how-can-it-be-diagnosedBaby & Toddler Health

What is dyspraxia and how can it be diagnosed?

Could your child have dyspraxia (developmental co-ordination disorder)?
my-baby-has-a-lump-in-his-groin-should-i-be-worriedBaby & Toddler Health

My baby has a lump in his groin, should I be worried?

Finding a lump in your baby's groin can be scary, so read our advice to help ease your concern.
a-no-nonsense-guide-to-childhood-illnessesBaby & Toddler Health

A no-nonsense guide to childhood illnesses

Know the difference between being aware and being worried about a childhood illness.
win-a-smartfold-300-plus-compact-folding-trike-by-smartrikeWin

WIN a smarTfold 300 Plus Compact Folding Trike – by smarTrike

Enter this fantastic prize draw to be in with a chance of winning a smarTfold 300 Plus Compact Folding Trike...
win-a-naturalmat-cot-bed-mattress-worth-155Win

Win a Naturalmat cotbed mattress worth £155

We've teamed up with Naturalmat to offer one lucky Gurgle fan the chance to win a cot bed mattress worth...
ultimate-comfort-package-oilatumWin

Win an ultimate comfort package from the experts, Oilatum

Enter this competition for your chance to win an Oilatum ultimate comfort package for baby's eczema prone skin and a...