New book aims to help eczema sufferers

New book aims to help eczema sufferers Eczema-book-280

As many as 1 in 5 children and 1 in 12 adults suffer from eczema in the UK. Following a regular skincare routine can help keep the condition at bay.

With this in mind, AVEENO® has teamed up with popular children's author Penelope Harper to create a series of three books that follow the adventures of Ellie and her pet gecko Eddie who emphasis the importance of a skincare routine.

As part of the launch, AVEENO® has carried out research looking into the key issues parents' encounter, when trying to treat their child's irritable skin. The findings cover the importance of sticking to a skincare routine, the difficulties faced around the management of the condition and how informed and supported mums feel.

Some of the key findings from AVEENO®'s research includes:

• Just over 2 in 5 (43%) mums agree that their child finds it hard to understand why they need to apply cream every day

• Nearly half (47%) of mums agree that their child does not enjoy their emollient routine

• And 45% of mums stated that their child doesn't like using creams or lotions

The book helps to establish typical triggers that cause children's skin to flare up. It also offers simple ways to alleviate eczema and sensitive skin by introducing a daily routine of applying an emollient cream.

The Dry- Ventures of Ellie & Eddie... Bye Bye Dry Skin is available to download now from AVEENO®'s website

RELATED ARTICLES

Related Articles

Does trying for a baby kill a sex drive?
Trying to conceive
Does trying for a baby kill a sex drive?
Does trying for a baby kill a sex drive? Nearly half (40%) of people who...
Is your child addicted to sugar?
Baby & Toddler Health
Is your child addicted to sugar?
Is your child addicted to sugar? Allowing a treat here and there surely cannot...
Hotel staff reveal odd parent requests
Travel
Hotel staff reveal odd parent requests
Hotel staff reveal oddest requests from parents Do you have soft play in the...

email block

a-no-nonsense-guide-to-childhood-illnessesBaby & Toddler Health

A no-nonsense guide to childhood illnesses

Know the difference between being aware and being worried about a childhood illness.
grown-from-goodness-only-the-best-for-your-little-oneBaby & Toddler Health

Grown from goodness; only the best for your little one

HiPP’s farming methods meet (and in many cases exceed) the requirements of the EU Organic Farming Regulations.
expert-advice-about-jaundiceBaby & Toddler Health

Expert advice about jaundice

Jaundice can look dramatic but in many cases it will get better on its own
win-one-of-the-all-new-snuezpod3-bedside-crib-from-snuezWin

Win one of the all-new SnüzPod3 bedside crib from Snüz

We've teamed up with Little Green Sheep to offer one lucky Gurgle fan the chance to win one of the...
win-a-gorgeous-ring-sling-from-oscha-slingsWin

Win a gorgeous Ring Sling from Oscha Slings

Enter this fab competition to be in with a chance of winning a ring sling to carry your baby in...
win-a-joie-every-stage-fx-signature-worth-279Win

Win a Joie every stage™ fx signature worth £279!

We've teamed up with Joie to offer one lucky Gurgle fan the chance to win a luxury baby car seat.