New book aims to help eczema sufferers

New book aims to help eczema sufferers Eczema-book-280

As many as 1 in 5 children and 1 in 12 adults suffer from eczema in the UK. Following a regular skincare routine can help keep the condition at bay.

With this in mind, AVEENO® has teamed up with popular children's author Penelope Harper to create a series of three books that follow the adventures of Ellie and her pet gecko Eddie who emphasis the importance of a skincare routine.

As part of the launch, AVEENO® has carried out research looking into the key issues parents' encounter, when trying to treat their child's irritable skin. The findings cover the importance of sticking to a skincare routine, the difficulties faced around the management of the condition and how informed and supported mums feel.

Some of the key findings from AVEENO®'s research includes:

• Just over 2 in 5 (43%) mums agree that their child finds it hard to understand why they need to apply cream every day

• Nearly half (47%) of mums agree that their child does not enjoy their emollient routine

• And 45% of mums stated that their child doesn't like using creams or lotions

The book helps to establish typical triggers that cause children's skin to flare up. It also offers simple ways to alleviate eczema and sensitive skin by introducing a daily routine of applying an emollient cream.

The Dry- Ventures of Ellie & Eddie... Bye Bye Dry Skin is available to download now from AVEENO®'s website

RELATED ARTICLES

Related Articles

Does trying for a baby kill a sex drive?
Trying to conceive
Does trying for a baby kill a sex drive?
Does trying for a baby kill a sex drive? Nearly half (40%) of people who...
Is your child addicted to sugar?
Baby & Toddler Health
Is your child addicted to sugar?
Is your child addicted to sugar? Allowing a treat here and there surely cannot...
Hotel staff reveal odd parent requests
Travel
Hotel staff reveal odd parent requests
Hotel staff reveal oddest requests from parents Do you have soft play in the...

email block

peanut-butter-could-prevent-allergiesBaby & Toddler Health

Feeding your baby peanut butter could prevent allergies

Being exposed to peanut products at an early age could stop children from developing nut allergies later on
vitamin-d-supplements-could-help-winter-babies-bonesBaby & Toddler Health

Vitamin D supplements could help winter babies' bones

Taking vitamin D during pregnancy could help babies born in the winter grow stronger bones
meningitis-b-what-you-need-to-knowBaby & Toddler Health

Meningitis B: What you need to know

What is meningitis B, how do you spot it, and the new vaccine
win-one-of-ten-step2wo-vouchers-worth-100Win

Win one of ten Step2wo vouchers worth £100

Little ones grow out of shoes so quickly, but it's really important that they always have footwear that fits them...
win-a-mee-go-trio-worth-165Win

Win a Mee-go Trio worth £165!

Say yes to new adventures…