Mothercare announce Julien Macdonald collaboration

Mothercare announce Julien Macdonald collaboration

Drop everything – Mothercare has announced its childrenswear collaboration range Smile by Julien Macdonald

Smile

Surprise! Mothercare has announced its collaboration with internationally renowned British fashion designer Julien Macdonald OBE today.

Smile by Julien Macdonald is a newborn clothing collection aimed at babies and children aged up to two years, and is launching in 70 stores in the UK.

The daywear jersey collection features animal and quirky character prints and playful slogans – and of course there’s a partywear range as well.

Julien said: “I have such a passion for the design of children’s clothes so to collaborate with Mothercare is very exciting. My fabulous designs combine both luxurious fabrics with delicate detailing as well as some gorgeous characters to make children smile. The collection features classic newborn pieces, sprinkled with unique touches and playful attention to detail.”

Prices will start from £10 and the collection will be available in select Mothercare stores and on mothercare.com from 20th April 2016.

Smile2

Smile1

Photos: Victor VIRGILE/Contributor/Getty

RELATED ARTICLES

Related Articles

Mr. Men + babyGap
Fashion
Mr. Men + babyGap
Mr. Men + babyGap The maths is simple – and the result is possibly the cutest...
Australia’s no.1 maternity brand hits the UK
Fashion
Australia’s no.1 maternity brand hits the UK
Australia’s no.1 maternity brand hits the UK Ripe Maternity are launching...
BabyBjörn's Watercolour collection is here
Fashion
BabyBjörn's Watercolour collection is here
BabyBjörn's Watercolour collection is here Check out the beautiful new...
Backstage: Smile by Julien Macdonald
Fashion
Backstage: Smile by Julien Macdonald
Backstage: Smile by Julien Macdonald Backstage at LFW! Meet the mini-models for...

email block

great-deals-on-pampers-this-weekFashion

Great deals on Pampers this week

It's your last chance to make the most of Pampers' Wonder Week bulk buy deals
join-the-great-mumblesaleFashion

Join the Great #Mumblesale

Take part in the online jumble sale raising money for Great Ormond St Hospital
easter-baby-buysFashion

Easter baby buys

Take your pick from our supercute edit of bunnies, ducklings, chicks and lambs in our Easter gift guide
win-one-of-ten-step2wo-vouchers-worth-100Win

Win one of ten Step2wo vouchers worth £100

Little ones grow out of shoes so quickly, but it's really important that they always have footwear that fits them...
win-a-mee-go-trio-worth-165Win

Win a Mee-go Trio worth £165!

Say yes to new adventures…