Mothercare announce Julien Macdonald collaboration
Drop everything – Mothercare has announced its childrenswear collaboration range Smile by Julien Macdonald
Surprise! Mothercare has announced its collaboration with internationally renowned British fashion designer Julien Macdonald OBE today.
Smile by Julien Macdonald is a newborn clothing collection aimed at babies and children aged up to two years, and is launching in 70 stores in the UK.
The daywear jersey collection features animal and quirky character prints and playful slogans – and of course there’s a partywear range as well.
Julien said: “I have such a passion for the design of children’s clothes so to collaborate with Mothercare is very exciting. My fabulous designs combine both luxurious fabrics with delicate detailing as well as some gorgeous characters to make children smile. The collection features classic newborn pieces, sprinkled with unique touches and playful attention to detail.”
Prices will start from £10 and the collection will be available in select Mothercare stores and on mothercare.com from 20th April 2016.
Photos: Victor VIRGILE/Contributor/Getty