First look: Julien Macdonald’s new collection for Mothercare

First look: Julien Macdonald's new collection for Mothercare

Get a proper peek at the new Smile by Julien Macdonald newborn collection

So you’ve heard the hot news, swooned over the pics of the adorable mini-models at London Fashion Week, now hands–up who wants a proper peek at the clothes? You do? Well, here’s a first look at ‘Smile by Julien Macdonald’, super star designer Julien Macdonald’s exclusive new collection for Mothercare.

  • #SMILEbyJulien
    #SMILEbyJulien
  • #SMILEbyJulien
    #SMILEbyJulien
  • #SMILEbyJulien
    #SMILEbyJulien
  • #SMILEbyJulien
    #SMILEbyJulien
  • #SMILEbyJulien
    #SMILEbyJulien
  • #SMILEbyJulien
    #SMILEbyJulien
  • #SMILEbyJulien
    #SMILEbyJulien
  • #SMILEbyJulien
    #SMILEbyJulien
  • #SMILEbyJulien
    #SMILEbyJulien
  • #SMILEbyJulien
    #SMILEbyJulien
  • #SMILEbyJulien
    #SMILEbyJulien
  • #SMILEbyJulien
    #SMILEbyJulien
  • #SMILEbyJulien
    #SMILEbyJulien
  • #SMILEbyJulien
    #SMILEbyJulien
  • #SMILEbyJulien
    #SMILEbyJulien
  • #SMILEbyJulien
    #SMILEbyJulien
  • #SMILEbyJulien
    #SMILEbyJulien
  • #SMILEbyJulien
    #SMILEbyJulien
  • #SMILEbyJulien
    #SMILEbyJulien
  • #SMILEbyJulien
    #SMILEbyJulien
  • #SMILEbyJulien
    #SMILEbyJulien
  • #SMILEbyJulien
    #SMILEbyJulien
  • #SMILEbyJulien
    #SMILEbyJulien
  • #SMILEbyJulien
    #SMILEbyJulien

 

Designed for Mothercare's youngest customers, aged 0-2, Smile by Julien Macdonald will be will be available in 70 Mothercare stores nationwide and on mothercare.com from 20th April. Chatting backstage at the show, Julien exclusively revealed to Gurgle that he reached out to Mothercare after being inspired by hanging out with his godchildren. ‘I really wanted to make some affordable fashionable children’s clothes. So I approached Mothercare and said “Let’s make it fun, fashionable and accessible!”

Of course, this isn’t Julien’s first foray into childrenswear. He recently created an exquisite dress for A-list toddler North West. For the inside scoop on that, as well as an exclusive interview with the designer himself about the collection, check out the May issue of Gurgle magazine.

RELATED ARTICLES

Related Articles

Mr. Men + babyGap
Fashion
Mr. Men + babyGap
Mr. Men + babyGap The maths is simple – and the result is possibly the cutest...
Mothercare announce Julien Macdonald collaboration
Fashion
Mothercare announce Julien Macdonald collaboration
Mothercare announce Julien Macdonald collaboration Drop everything –...
Backstage: Smile by Julien Macdonald
Fashion
Backstage: Smile by Julien Macdonald
Backstage: Smile by Julien Macdonald Backstage at LFW! Meet the mini-models for...
It’s here: Little House of Hackney x La Coqueta
Fashion
It’s here: Little House of Hackney x La Coqueta
It’s here: Little House of Hackney x La Coqueta Say hello to your new...

easter-baby-buysFashion

Easter baby buys

Take your pick from our supercute edit of bunnies, ducklings, chicks and lambs in our Easter gift guide
first-look-julien-macdonalds-new-collection-for-mothercareFashion

First look: Julien Macdonald’s new collection for Mothercare

Get a proper peek at the new Smile by Julien Macdonald newborn collection
backstage-smile-by-julien-macdonaldFashion

Backstage: Smile by Julien Macdonald

Backstage at LFW! Meet the mini-models for Julien Macdonald’s #SMILEbyJulien for Mothercare
win-one-of-20-soldout-milkysnugztm-dash-the-dog-or-mason-the-mouseWin

Win One of 20 #SoldOut MilkysnugzTM – Dash the Dog or Mason the Mouse

Enter our competition for a chance to win Dash the Dog or Mason the Mouse.
win-a-tranquillity-crib-mattress-bundle-from-izziwotnotWin

Win a Tranquillity Crib & Mattress Bundle from Izziwotnot

Enter our competition for a chance to win a stunning Tranquillity Crib & Mattress Bundle worth £295
win-a-bundle-of-prizes-from-truprintWin

WIN a bundle of prizes from Truprint

Create something special with your memories and win prizes worth £65.