Celebs back choking campaign

Celebs back choking awareness campaign

Would you know how to help your baby if he started to choke? A new TV advert from St John Ambulance offers the tips you need

 2127

A new animated St John Ambulance advert – featuring characters voiced by David Walliams, David Mitchell, Johnny Vegas, and Sir John Hurt – demonstrates how to save a choking baby.

St John Ambulance has revealed today that four-fifths of parents (79%) wouldn't know the correct technique for saving their baby from choking despite it being a major fear (58%) and 40% having witnessed it.

The advert will be shown on television over the next three months and St John Ambulance is asking people to share the film online widely with their friends and family so that as many people as possible can learn to save a life.

In addition to the film, St John Ambulance has released new resources on its website.

RELATED ARTICLES

Related Articles

What parental advice works for you?
Parenting
What parental advice works for you?
What parental advice works for you? There's a fine line between helpful advice...
Tips to help stop infection spreading
Baby & Toddler Health
Tips to help stop infection spreading
Tips to help stop infection spreading Milton share their top tips to help you...
Changes to newborn heel-prick test
Baby & Toddler Health
Changes to newborn heel-prick test
Changes to newborn heel-prick test Your newborn's heel is pricked and the blood...

email block

  • Due date
  • Ovulation
  • Am I pregnant
  • Stage timeline
  • Baby names
know-your-emergency-first-aidSafety & First aid

Know your emergency first aid

Would you be able to do emergency first aid on your child if they had an accident?
holiday-health-essentialsSafety & First aid

Sun sense: Holiday health essentials

Top tips on sun safety for little ones from health expert Dr Catherine Hood
parents-not-using-child-car-seatsSafety & First aid

Shocking stats: parents not using car seats

A third of UK parents admit they have taken a journey with their child without a car seat.
win-a-bundle-of-holiday-essentials-for-your-baby-with-childs-farmWin

Win a bundle of holiday essentials for your baby with Childs Farm

We're offering one lucky Gurgle fan the chance to win a bundle of baby skincare essentials from Child's Farm to...
win-one-of-three-izmi-baby-toddler-carriersWin

Win one of Three Izmi Baby Toddler Carriers

We've teamed up with Izmi Baby to offer three lucky Gurgle fans the chance to win a super comfy, safe...
win-a-baby-pram-from-my-babiie-worth-over-499Win

Win a pram from Sam Faiers My Dreamiie collection for My Babiie worth over £499

Star of The Mummy Diaries, Sam Faiers, has teamed up with My Babiie to design a range of practical and...