Giovanna Fletcher hosts new show to encourage gender equality at home
Author, presenter and mum, Giovanna Fletcher will be hosting a new series called ‘The Big Family Switch Up’, which will see four real families swap their household roles.
Giovanna Fletcher will be hosting new series called ‘The Big Family Switch Up’ which will see four real families swap their roles in a bid to get a better understanding of each other and consequently work better together.
The series launches after recent research revealed that despite the growing gender equality movement; household chores revert back to stereotypes when families have kids — with women doing up to 81% of all household chores when they become mums.
42% of men admitted that they helped out around the house less once their first child was born.
The warm and funny series will follow a number of real families that have accepted the challenge to swap their normal household chores for a week. During the course of the experiment, viewers will get to see as they learn more about each other, and also realise how sharing chores means they can also share more quality time together.
British author, TV personality and vlogger, Giovanna Fletcher, who will be presenting the show said: “This brilliantly simple concept really made me take a look at my own life and I think that’s part of the appeal. By saying some jobs are for men or for women we all get stuck living in ways that aren’t necessarily what we’d choose or most enjoy.”