New book aims to help eczema sufferers

New book aims to help eczema sufferers Eczema-book-280

As many as 1 in 5 children and 1 in 12 adults suffer from eczema in the UK. Following a regular skincare routine can help keep the condition at bay.

With this in mind, AVEENO® has teamed up with popular children's author Penelope Harper to create a series of three books that follow the adventures of Ellie and her pet gecko Eddie who emphasis the importance of a skincare routine.

As part of the launch, AVEENO® has carried out research looking into the key issues parents' encounter, when trying to treat their child's irritable skin. The findings cover the importance of sticking to a skincare routine, the difficulties faced around the management of the condition and how informed and supported mums feel.

Some of the key findings from AVEENO®'s research includes:

• Just over 2 in 5 (43%) mums agree that their child finds it hard to understand why they need to apply cream every day

• Nearly half (47%) of mums agree that their child does not enjoy their emollient routine

• And 45% of mums stated that their child doesn't like using creams or lotions

The book helps to establish typical triggers that cause children's skin to flare up. It also offers simple ways to alleviate eczema and sensitive skin by introducing a daily routine of applying an emollient cream.

The Dry- Ventures of Ellie & Eddie... Bye Bye Dry Skin is available to download now from AVEENO®'s website

RELATED ARTICLES

Related Articles

Does trying for a baby kill a sex drive?
Trying to conceive
Does trying for a baby kill a sex drive?
Does trying for a baby kill a sex drive? Nearly half (40%) of people who...
Is your child addicted to sugar?
Baby & Toddler Health
Is your child addicted to sugar?
Is your child addicted to sugar? Allowing a treat here and there surely cannot...
Hotel staff reveal odd parent requests
Travel
Hotel staff reveal odd parent requests
Hotel staff reveal oddest requests from parents Do you have soft play in the...

geri-horner-spotted-out-on-a-stroll-aston-martin-edition-pushchairCelebrity & Lifestyle

Geri Horner spotted out on a stroll with new baby in Aston Martin pushchair

The 44-year-old former Spice Girl shared the adorable picture of herself pushing her new baby Monty.
a-no-nonsense-guide-to-childhood-illnessesBaby & Toddler Health

A no-nonsense guide to childhood illnesses

Know the difference between being aware and being worried about a childhood illness.
sex-during-and-after-pregnancyPregnancy

Sex: during and after pregnancy

Be patient and make foreplay your new best friend.
win-a-bailey-crib-mattress-bundle-from-izziwotnotWin

Win a Bailey Crib & Mattress Bundle from Izziwotnot

Enter our competition for a chance to win a Bailey Crib & Mattress Bundle worth £295
win-a-luxury-weekend-in-portugal-s-algarveWin

Win a luxury weekend in Portugal’s Algarve

Your chance to win a mini-break made in heaven, offering a refreshing balance of ‘Me Time’ and family fun..
two-baby-bundles-to-win-worth-975Win

Two baby bundles to win worth £975

This month, we’re offering one lucky reader plus a runner-up the chance to take home their own baby bundle