New book aims to help eczema sufferers

New book aims to help eczema sufferers Eczema-book-280

As many as 1 in 5 children and 1 in 12 adults suffer from eczema in the UK. Following a regular skincare routine can help keep the condition at bay.

With this in mind, AVEENO® has teamed up with popular children's author Penelope Harper to create a series of three books that follow the adventures of Ellie and her pet gecko Eddie who emphasis the importance of a skincare routine.

As part of the launch, AVEENO® has carried out research looking into the key issues parents' encounter, when trying to treat their child's irritable skin. The findings cover the importance of sticking to a skincare routine, the difficulties faced around the management of the condition and how informed and supported mums feel.

Some of the key findings from AVEENO®'s research includes:

• Just over 2 in 5 (43%) mums agree that their child finds it hard to understand why they need to apply cream every day

• Nearly half (47%) of mums agree that their child does not enjoy their emollient routine

• And 45% of mums stated that their child doesn't like using creams or lotions

The book helps to establish typical triggers that cause children's skin to flare up. It also offers simple ways to alleviate eczema and sensitive skin by introducing a daily routine of applying an emollient cream.

The Dry- Ventures of Ellie & Eddie... Bye Bye Dry Skin is available to download now from AVEENO®'s website

RELATED ARTICLES

Related Articles

Does trying for a baby kill a sex drive?
Trying to conceive
Does trying for a baby kill a sex drive?
Does trying for a baby kill a sex drive? Nearly half (40%) of people who...
Is your child addicted to sugar?
Baby & Toddler Health
Is your child addicted to sugar?
Is your child addicted to sugar? Allowing a treat here and there surely cannot...
Hotel staff reveal odd parent requests
Travel
Hotel staff reveal odd parent requests
Hotel staff reveal oddest requests from parents Do you have soft play in the...

email block

my-baby-has-a-lump-in-his-groin-should-i-be-worriedBaby & Toddler Health

My baby has a lump in his groin, should I be worried?

Finding a lump in your baby's groin can be scary, so read our advice to help ease your concern.
toddler-scared-of-the-dark-what-should-you-doToddlers

Toddler scared of the dark what should you do?

Fear of the dark is common in children, but it shouldn’t be ignored.
can-a-smear-test-create-the-risk-of-miscarriagePregnancy

Can a smear test create the risk of miscarriage?

Most women from the age of 25 to 49 will have a smear test every three years, but will it...
win-a-babease-weaning-hamper-worth-100Win

Win a Babease weaning hamper worth £100!

One lucky winner will win a hamper of Babease goodies worth £100.
win-the-new-little-dish-classics-range-and-a-personalised-little-dish-for-your-toddlerWin

Win the new Little Dish Classics range and a personalised ‘little dish’ for your toddler’

Win the new Little Dish Classics range and a personalised ‘Little Dish’ for your toddler
win-a-mam-electric-steriliser-and-express-warmer-worth-90Win

Win a MAM electric steriliser and express warmer worth £90

One lucky winner will receive a brand new MAM Electric steriliser and express warmer worth £90.