Miffy joins Bliss to support premature babies
Children's popular character, Miffy is joinging forces with UK premature baby charity Bliss in support of this year's World Prematurity Day (17th November 2014).
Dick Bruna's little white bunny, Miffy, celebrates her own milestone next year with an incredible 60 years in 2015.
This partnership with Bliss marks the start of Miffy's anniversary celebrations in the UK, and involves the following activity:
1. Miffy Bliss comfort blanket – launching on World Prematurity Day (17 November 2014).
2. Miffy baking products – launching February 2015 for Bliss' Cake A Difference.
3. Easter: Miffy craft parties and Bliss cake sales in UK nurseries.
Bliss Head of Fundraising and Marketing Duncan Wilbur said: "We're really excited to partner with such a warm, familiar character as Miffy, whose values fit with ours as a charity. The money raised will help us to continue our work supporting premature and sick babies and their families around the UK."
Look out for Miffy and Bliss' collaboration in the coming months.