Miffy supports premature babies

Miffy joins Bliss to support premature babiesMiffy-bliss-280

Children's popular character, Miffy is joinging forces with UK premature baby charity Bliss in support of this year's World Prematurity Day (17th November 2014).

Dick Bruna's little white bunny, Miffy, celebrates her own milestone next year with an incredible 60 years in 2015.

This partnership with Bliss marks the start of Miffy's anniversary celebrations in the UK, and involves the following activity:

1. Miffy Bliss comfort blanket – launching on World Prematurity Day (17 November 2014).

2. Miffy baking products – launching February 2015 for Bliss' Cake A Difference.

3. Easter: Miffy craft parties and Bliss cake sales in UK nurseries.

Bliss Head of Fundraising and Marketing Duncan Wilbur said: "We're really excited to partner with such a warm, familiar character as Miffy, whose values fit with ours as a charity. The money raised will help us to continue our work supporting premature and sick babies and their families around the UK."

Look out for Miffy and Bliss' collaboration in the coming months.

RELATED ARTICLES

Related Articles

How many kids do you buy gifts for?
Money & Work
How many kids do you buy gifts for?
How many kids do you buy gifts for? As if the Christmas shopping list for your...
New research backs breast is best claim
Newborns
New research backs breast is best claim
New research backs breast is best claim New research presented in London this...

geri-horner-spotted-out-on-a-stroll-aston-martin-edition-pushchairCelebrity & Lifestyle

Geri Horner spotted out on a stroll with new baby in Aston Martin pushchair

The 44-year-old former Spice Girl shared the adorable picture of herself pushing her new baby Monty.
a-no-nonsense-guide-to-childhood-illnessesBaby & Toddler Health

A no-nonsense guide to childhood illnesses

Know the difference between being aware and being worried about a childhood illness.
sex-during-and-after-pregnancyPregnancy

Sex: during and after pregnancy

Be patient and make foreplay your new best friend.
win-a-bailey-crib-mattress-bundle-from-izziwotnotWin

Win a Bailey Crib & Mattress Bundle from Izziwotnot

Enter our competition for a chance to win a Bailey Crib & Mattress Bundle worth £295
win-a-luxury-weekend-in-portugal-s-algarveWin

Win a luxury weekend in Portugal’s Algarve

Your chance to win a mini-break made in heaven, offering a refreshing balance of ‘Me Time’ and family fun..
two-baby-bundles-to-win-worth-975Win

Two baby bundles to win worth £975

This month, we’re offering one lucky reader plus a runner-up the chance to take home their own baby bundle