Celebs back choking campaign

Celebs back choking awareness campaign

Would you know how to help your baby if he started to choke? A new TV advert from St John Ambulance offers the tips you need

 2127

A new animated St John Ambulance advert – featuring characters voiced by David Walliams, David Mitchell, Johnny Vegas, and Sir John Hurt – demonstrates how to save a choking baby.

St John Ambulance has revealed today that four-fifths of parents (79%) wouldn't know the correct technique for saving their baby from choking despite it being a major fear (58%) and 40% having witnessed it.

The advert will be shown on television over the next three months and St John Ambulance is asking people to share the film online widely with their friends and family so that as many people as possible can learn to save a life.

In addition to the film, St John Ambulance has released new resources on its website.

RELATED ARTICLES

Related Articles

What parental advice works for you?
Parenting
What parental advice works for you?
What parental advice works for you? There's a fine line between helpful advice...
Tips to help stop infection spreading
Baby & Toddler Health
Tips to help stop infection spreading
Tips to help stop infection spreading Milton share their top tips to help you...
Changes to newborn heel-prick test
Baby & Toddler Health
Changes to newborn heel-prick test
Changes to newborn heel-prick test Your newborn's heel is pricked and the blood...

email block

recipe-doughnut-flatlayRecipes & Food

Recipe: Doughnut flatlay

Make Caroline Khoo's iced temptations
what-is-a-cervical-stitchPregnancy

What is a cervical stitch?

Find out here what it involves to have a cervical stitch procedure.
celebrity-mums-swap-pregnancies-storiesCelebrity & Lifestyle

Celebrity mums swap pregnancies stories

Facial hair? Embarrassing wind? Out-of-control emotions? These celebs have been there too, says Rebecca Howard Dennis
win-a-mee-go-trio-worth-165Win

Win a Mee-go Trio worth £165!

Say yes to new adventures…
win-two-hip-healthy-groswaddles-from-the-safe-sleep-experts-the-gro-companyWin

Win two Hip Healthy Groswaddles from the safe sleep experts The Gro Company!

Swaddling your baby can sometimes be tricky (especially after a sleepless night). Usually you end up with lots of fabric...