Grab-and-gogo booster seats
Discounted from the £35 RRP, the mifold is 10 times smaller than existing booster seats, and the pre-order discounts are running for a further two weeks.
After reaching their 30 day crowdfunding target of £25,000 in just over two hours and £85,000 in less than 24 hours, they've now managed to raise nearly £229,300.
The seat is just as safe as the average booster seat, as well as folding up to just 10in x 10in and can easily fit three in a row even in the back seats of even the smallest cars.
Instead of lifting the child up, mifold lowers the adult seat belt to fit the child, taking the belt off the stomach and neck, and fits children down to the age of four. And you can even personalise them with your child's name.