Under #bressure?

Under #bressure?

Do you know what a ‘brelfie’ is? Have you felt under #bressure? Find out the backstory 

 2939 copy

What is a brelfie?

In short: a breastfeeding selfie.

The trend started with celebrities sharing pictures of themselves breastfeeding across their social media pages – everyone from Blake Lively and Miranda Kerr, to Gwen Stefani and Gisele Bundchen.

They were quickly named 2015's biggest parenting trend by Netmums. One in five breastfeeding mothers say they've taken a brelfie – and 68.5 per cent of women told This Morning they would post a brelfie online.

Mums have been hoping to raise awareness, ensure breastfeeding becomes more widely accepted in public, on social media, and for mums to be able to breastfeed wherever they need to.

Some mums say it's a way to celebrate women's bodies and what they're able to do, and 88 per cent of mothers said social media sites are wrong to delete the images. Sites like Instagram and Facebook previously deleted images for 'breaching community guidelines' – which they have since updated.

#Bressure

However, some mums have said it puts pressure on women who struggle to breastfeed, making them feel guilty. Others have said it's a private, intimate moment between mother and baby and shouldn't be shared on social media.

After the brelfie trend came the #bressure campaign, mums saying brelfies made them feel under pressure to breastfeed. 69 per cent of respondents to a Channel Mum survey said they have been judged negatively for not breastfeeding, and half claimed the pro-breastfeeding campaign has now gone too far and places too much stress on new mums.

What are your thoughts on the brelfie trend?

RELATED ARTICLES

Related Articles

No bressure
You and your body
No bressure
No bressure Are portrayals of breastfeeding and a lack of information leaving...
Funny firsts: The baby milestones no one talks about
Baby
Funny firsts: The baby milestones no one talks about
Funny firsts: The baby milestones no one talks about First smile, first word,...
Breastfeeding meet-ups get a big thumbs up!
You and your body
Breastfeeding meet-ups get a big thumbs up!
Breastfeeding meet-ups get a big thumbs up! Mums share tea and advice in...
20 reasons having a baby is good for you
You and your body
20 reasons having a baby is good for you
20 reasons having a baby is good for you From better memory (yes, really) to...

save-20-at-start-riteFashion

Save 20% at Start-rite

Save 20% with this month's reader offer at Start-rite
20-fascinating-facts-about-twinsBaby

20 fascinating facts about twins

Discovering you’re having two babies can be a shock. Don't panic. Read these facts.
geri-horner-spotted-out-on-a-stroll-aston-martin-edition-pushchairCelebrity & Lifestyle

Geri Horner spotted out on a stroll with new baby in Aston Martin pushchair

The 44-year-old former Spice Girl shared the adorable picture of herself pushing her new baby Monty.
win-a-bailey-crib-mattress-bundle-from-izziwotnotWin

Win a Bailey Crib & Mattress Bundle from Izziwotnot

Enter our competition for a chance to win a Bailey Crib & Mattress Bundle worth £295
win-a-luxury-weekend-in-portugal-s-algarveWin

Win a luxury weekend in Portugal’s Algarve

Your chance to win a mini-break made in heaven, offering a refreshing balance of ‘Me Time’ and family fun..
two-baby-bundles-to-win-worth-975Win

Two baby bundles to win worth £975

This month, we’re offering one lucky reader plus a runner-up the chance to take home their own baby bundle