Under #bressure?

Under #bressure?

Do you know what a ‘brelfie’ is? Have you felt under #bressure? Find out the backstory 

 2939 copy

What is a brelfie?

In short: a breastfeeding selfie.

The trend started with celebrities sharing pictures of themselves breastfeeding across their social media pages – everyone from Blake Lively and Miranda Kerr, to Gwen Stefani and Gisele Bundchen.

They were quickly named 2015's biggest parenting trend by Netmums. One in five breastfeeding mothers say they've taken a brelfie – and 68.5 per cent of women told This Morning they would post a brelfie online.

Mums have been hoping to raise awareness, ensure breastfeeding becomes more widely accepted in public, on social media, and for mums to be able to breastfeed wherever they need to.

Some mums say it's a way to celebrate women's bodies and what they're able to do, and 88 per cent of mothers said social media sites are wrong to delete the images. Sites like Instagram and Facebook previously deleted images for 'breaching community guidelines' – which they have since updated.

#Bressure

However, some mums have said it puts pressure on women who struggle to breastfeed, making them feel guilty. Others have said it's a private, intimate moment between mother and baby and shouldn't be shared on social media.

After the brelfie trend came the #bressure campaign, mums saying brelfies made them feel under pressure to breastfeed. 69 per cent of respondents to a Channel Mum survey said they have been judged negatively for not breastfeeding, and half claimed the pro-breastfeeding campaign has now gone too far and places too much stress on new mums.

What are your thoughts on the brelfie trend?

RELATED ARTICLES

Related Articles

No bressure
You and your body
No bressure
No bressure Are portrayals of breastfeeding and a lack of information leaving...
Funny firsts: The baby milestones no one talks about
Baby
Funny firsts: The baby milestones no one talks about
Funny firsts: The baby milestones no one talks about First smile, first word,...
Breastfeeding meet-ups get a big thumbs up!
You and your body
Breastfeeding meet-ups get a big thumbs up!
Breastfeeding meet-ups get a big thumbs up! Mums share tea and advice in...
20 reasons having a baby is good for you
You and your body
20 reasons having a baby is good for you
20 reasons having a baby is good for you From better memory (yes, really) to...

edith-bowman-i-m-a-big-fan-of-imperfection-it-s-what-makes-people-beautiful-interesting-and-relatableCelebrity mums & dads

Edith Bowman: "I’m a big fan of imperfection"

Interview with broadcaster and writer Edith Bowman on mindfulness and motherhood.
what-is-hypnobirthingLabour and Birth

What is hypnobirthing?

Can hypnobirthing really help you chant your way to a calmer birth?
losing-friends-after-having-a-babyYou and your body

Losing friends after having a baby?

Becoming a mum is a life changing event but few women expect to lose their friends because of it.
win-a-bundle-of-prizes-from-truprintWin

WIN a bundle of prizes from Truprint

Create something special with your memories and win prizes worth £65.
win-a-mam-bundle-worth-over-100Win

Win a MAM Bundle worth over £100!

Your chance to WIN and make every day baby life easier with the MAM Anti-Colic baby bottle.