Mothercare announce Julien Macdonald collaboration

Mothercare announce Julien Macdonald collaboration

Drop everything – Mothercare has announced its childrenswear collaboration range Smile by Julien Macdonald

Smile

Surprise! Mothercare has announced its collaboration with internationally renowned British fashion designer Julien Macdonald OBE today.

Smile by Julien Macdonald is a newborn clothing collection aimed at babies and children aged up to two years, and is launching in 70 stores in the UK.

The daywear jersey collection features animal and quirky character prints and playful slogans – and of course there’s a partywear range as well.

Julien said: “I have such a passion for the design of children’s clothes so to collaborate with Mothercare is very exciting. My fabulous designs combine both luxurious fabrics with delicate detailing as well as some gorgeous characters to make children smile. The collection features classic newborn pieces, sprinkled with unique touches and playful attention to detail.”

Prices will start from £10 and the collection will be available in select Mothercare stores and on mothercare.com from 20th April 2016.

Smile2

Smile1

Photos: Victor VIRGILE/Contributor/Getty

RELATED ARTICLES

Related Articles

Mr. Men + babyGap
Fashion
Mr. Men + babyGap
Mr. Men + babyGap The maths is simple – and the result is possibly the cutest...
Australia’s no.1 maternity brand hits the UK
Fashion
Australia’s no.1 maternity brand hits the UK
Australia’s no.1 maternity brand hits the UK Ripe Maternity are launching...
BabyBjörn's Watercolour collection is here
Fashion
BabyBjörn's Watercolour collection is here
BabyBjörn's Watercolour collection is here Check out the beautiful new...
Backstage: Smile by Julien Macdonald
Fashion
Backstage: Smile by Julien Macdonald
Backstage: Smile by Julien Macdonald Backstage at LFW! Meet the mini-models for...

prepare-yourself-for-giving-birthLabour and Birth

How to prepare yourself for giving birth

So what do you need to know to get you ready for labour?
4-instamums-on-pregnancy-and-birthPregnancy

Clemmie Hooper and her mum squad on pregnancy and birth

Midwife and Author Clemmie Hooper and her mum sqaud on how pregnancy and birth was for them.
cozy-n-safe-merlin-car-seat-best-for-permanenceTravel

Cozy 'n' Safe Merlin Car Seat best for rotation

Innovative materials and a parent-friendly focus are the hallmarks of this car seat.
win-a-butlin-s-just-for-tots-break-with-baby-bornWin

Win a Butlin's Just For Tots break with BABY Born!

BABY born has teamed up with Butlin’s to give one lucky family the chance to win a Butlin’s Just For...
win-50-morrisons-voucher-and-heavenly-tasty-organics-hamperWin

Win £50 Morrisons voucher and Heavenly Tasty Organics Hamper

Heavenly Tasty Organics are giving you the chance to win £50 Morrisons voucher and a hamper filled with their award...
win-signed-peppa-pig-poster-goodiesWin

WIN Signed Peppa Pig Poster & Goodies

Celebrate PEPPA PIG MY FIRST CINEMA EXPERIENCE’ in cinemas nationwide from 7th April.