Top maternity style tips from celebrity stylist Aimee Croysdill

Top maternity style tips from celebrity stylist Aimee Croysdill

New research has found pregnant women feel unstylish while expecting. We spoke to celebrity stylist Aimee Croysdill to get her savvy bump-friendly style advice.

Aimee Croysdill showing preganant women around Canary Wharf Spring Fashion Weekend

Image: Aimee Croysdill at Canary Wharf Spring Fashion Weekend

According to a survey commissioned by top London shopping destination Canary Wharf, a whopping seven out of ten expectant mums feel frumpy and unfashionable during pregnancy and a third experience panic when dressing for an occasion, with a night out with friends (32%) and weddings (30%) proving to be the most troublesome.

The research, which looked at women’s attitudes towards their bodies during pregnancy, also found 27% felt ‘unsexy’ and 24% felt ‘shapeless’ while expecting.

Nearly a quarter of mums-to-be admitted they even wore clothes resembling a tent – a sign that many felt they had limited options. This may explain why many rely on a trusty fashion archive time and time again. The majority (81%) admitted to reaching for the same tried-and-trusted outfits while they were expecting, while a third recycled just three looks repeatedly.

Five months pregnant herself, stylist to the stars, Aimee Croysdill has given pap-worthy maternity looks to range of stars and has an impressive client list including Peaky Blinders actress Charlotte Riley and supermodel mum Lara Stone.

She talks through how expectant mothers and new mums can create their own capsule maternity wardrobe, investing in layers and the importance of comfort. Watch the video and read on for her top tips to ensure you don't fall into a style rut during pregnancy. 


Tip 1: Start from scratch

Start from the very beginning – the right underpinnings can make a world of difference. There are so many ways of constructing an outfit from your current wardrobe without having to buy all maternity. Save money and buy the right bras, long vests, bump bandeau etc. It will give you increased confidence and it provides a good foundation for your clothes.

Tip 2: Invest in great maternity jeans

Maternity jeans are your friend – like most of us, you probably have a favourite pair of jeans and your expanding waistline means they have reluctantly gone to the back of the wardrobe. Fear not, there are a multitude of washes and fits to match your favourite pair of non-maternity jeans.

Tip 3: Visit a tailor 

If you don't want to spend money on new everything then take your favourite jeans to a tailor/local dry cleaner and add in elastic panels to the sides. This can be undone again by the tailor after pregnancy. It will also stop you from feeling like you have to wave goodbye to all your best trousers for over nine months.

Tip 4: Choose comfy heels

You don’t have to live in flats – look for a comfortable pair of mid-height heels to elongate your body. Sock boots are so comfy and give an amazing illusion of longer slimmer legs. 

Tip 5: Do what makes you feel comfortable

Don't ever feel the pressure to show off your bump or figure. If you want to go oversized, hide away and be cosy then go big on top and balance that with skinny on the leg. 

Tip 6: Opt for supportive tops and comfortable bras

Making life comfortable for yourself is number one to feeling great. Buy bra back extenders to ease the pressure on your bump as most people find their ribcage expands. Wear cotton crop tops to sleep as they will help your changing bust feel supported but not suffocated. 

Tip 7: Layer up

Layering is such a great way to distract from showing the in-between phase when you could just look like you've eaten one too many bowls of pasta! Duster coats, trench coats and anything floaty and lightweight that you can wear indoors will make you feel sharp and dressed up even if you are wearing your oversized baby daddy’s t-shirt underneath.

Tip 8: A crisp white shirt is your friend

Crisp white shirts are a key fashion staple. Buy one in a few sizes up or borrow your man’s shirt. Hang/pull it over your shoulders and button up to just above your chest to distract from the bump. Show off that amazingly radiant skin of yours!

Tip 9: Make a statement with earrings

Statement earrings are a big fashion trend. There are so many amazing ones on the high street that are really affordable. Earrings can be a great way to distract from your ever growing bust. You could be wearing your most comfortable outfit and glitz it up with an earring. After all your ears are probably the one thing that doesn't change during pregnancy.

Tip 10: Treat yourself to a massage

This is unrelated to clothes, but all about feeling good which is all under the same bracket. Go and treat yourself to a pregnancy massage. This will release the tension in your body and you’ll feel excited to wear something other than leggings in the morning. Our hair can change a lot during pregnancy. Pop to your nearest hair salon or DIY it at home with a vitamin/conditioning mask and you'll feel a million dollars. 


Have you any other style tips you found helpful during pregnancy? Tweet us at @GurgleUK or follow our Facebook page


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